About 20 Hong Kong hotel and F&B professionals attend; strong interest in fruit-based traditional spirits as talks on hotel and expo listings move forward

HONG KONG, October 26, 2026 — Korean traditional spirits took their place at the table of Hong Kong’s hospitality industry. Applease hosted the “NEXT-N Korean SOOL Heritage Collection Hong Kong Tasting Seminar” at LaLa Restaurant in Central on Monday, October 26, and reported that the event concluded successfully.

Organized under the Korea Agro-Fisheries & Food Trade Corporation (aT) export support program, the seminar drew about 20 hotel and F&B professionals from Hong Kong. Guests tasted, side by side, spirits from four breweries that have each won a Presidential Award for Korea: Cheonbihyang (Joeunsul, 15% ABV), KRATÉ PLUM WINE (Sudosan Winery, 8.5%), MOWALL IN OAK (Mowall, 41%) and ADeVe ORIGINAL (Applease, 12%). From 8.5% to 41% ABV, the four bottles covered a remarkably wide spectrum on a single table.

Food pairings were at the heart of the afternoon. The menu opened with gougères and cucumber gazpacho, moved through a lobster roll, beef tartare roll, hamachi with dill and lemon, pasta with caviar and shrimp bouillabaisse, and closed with beef tenderloin, yellow chicken, a raspberry tart and hazelnut choux. The course showed how naturally Korean spirits meet a range of Western dishes. Interpretation in Korean and English carried each brewery’s story to the room.

Attention gathered around the diverse styles of Korean traditional spirits, and especially around fruit-based products. Building on that interest, Applease plans to continue discussions on listing these products as promotional items for hotels and expos.

An Applease representative said the company will send samples and product materials to interested buyers and support them so that the interest shown on site can lead to actual listings.

Event Overview

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